In Conversation with: Jusa Dementor
Meet the super talented creative content creator, Jusa Dementor. Jusa is one of Zimbabwe's best music producers, responsible for some of Zimbabwe's biggest hits.
Where did your name come from and what does it mean?
Jusa comes from the producer - da producer - dapro jusa. Dementor comes simply from “the Mentor”.
Where did your passion for music come from?
“It came from my father always playing music to us every weekend mainly dub reggae music”.
What inspired you to start A.b.r.a Tribe, how did it come to be?
When i was on my ZJC holiday i took a keen interest in moving from just listening to music to creating it. The passion came from scarcity of dancehall music which inspired me to start writing my own music.
Given the choice which three artists would you like to work with and why?
I would love to work with Andy Muridzo on a E.P, his creative and vocal range is out of this world. I would love to work with Chris Martin (Jamaica), again his vocal range is crazy. I also would love to work with Roki, he is a creative genius.
What is your proudest achievement to date?
Having a TV program on U.K TV promoting Zimbabwean artists, broadcasting to over 30 million households all over the world Via Vox Africa (Ezeecast Show).
How would you best define your role within music?
I believe I am an influential person , one of the most used chord progressions in Zimdancehall stems from the Rise up Zimbabwe Track.
Of all the songs you have worked on so far what is your favourite track and why?
It has to be Mukoko. This is because i feel it as well rounded Zimbabwean product that can be exported and enjoyed by many people from other nations.
Who would you say is the best artist that you’ve worked with?
It has to be Tytan, he is a great song writer and full of great ideas.
Which one of your riddims is your favourite and who is your favourite artist on it?
Purple Hayzzz Riddim and Beenie Man, BIgop ABRA SImzz for making it happen.
As someone who is well positioned within Zimbabwean music are we making enough progress to be on the same level as our African counterparts?
NO we are not, our Zimbabwean music does not have the right amount of corporate backing our counterparts enjoy. So unless we compromise and merge our sound with other pop sounds its hard top break out with our original sound. However i have faith the next generations are getting the formulae right.
Where do you hope Zim music will be positioned in the next 5 years?
I hope to see Zimbabwe music having more visual presence around the world with competitive music videos and Television programmes to support them.
What keeps you motivated during the low moments in your life?
I constantly look at where i have come from and realise that I am blessed and any low moment has a higher moment at the horizon.
Who are the rocks in your life?
God, Jesus and the Holy Spirit.
Describe a typical day in the life of Jusa.
Wake up, look at calendar/schedule, sit on the computer work on it eat one meal and work on it till 4am and repeat.
What is the biggest lesson that you have learnt in your career and life so far, that you wished you knew sooner?
Do you. Don't listen too much to other people's opinions when the inner voice in you is strongly opposing those notions.
Besides music, what is the one thing you can’t live without?
What advice would you give to young Zim artists/entrepreneurs trying to make their mark?
Cliche but true, don't give up, reinvent yourself constantly and keep it moving, eyes on the prize and not the trophy.
Get in touch with Jusa on :
Facebook: Jusa Dementor